Wednesday, 28 March 2012

unit-2 aims and objectives



                                            Science Policy
 1  Aims and objectives 
1.1 Science teaches an understanding of natural phenomena. It aims to stimulate a child’s curiosity in finding out why things happen in the way they do. It teaches methods of enquiry and investigation to stimulate creative thought. Children learn to ask scientific questions and begin to appreciate the way science will affect their future on a personal, national, and global level.
. 1.2 The aims of science are to enable children to:
• ask and answer scientific questions;
• plan and carry out scientific investigations, using equipment, including computers, correctly;
• know and understand the life processes of living things;
• know and understand the physical processes of materials, electricity, light, sound and natural forces;
• know about the nature of the solar system, including the earth;
• evaluate evidence and present their conclusions clearly and accurately.
 2  Teaching and learning style
2.1  We use a variety of teaching and learning styles in science lessons. Our principal aim is to develop children’s knowledge, skills, and understanding. Sometimes we do this through whole-class teaching, while at other times we engage the children in an enquiry-based research activity. We encourage the children to ask, as well as answer, scientific questions. They have the opportunity to use a variety of data, such as statistics, graphs, pictures, and photographs. They use ICT in science lessons where it enhances their learning. They take part in role-play and discussions and they present reports to the rest of the class. They engage in a wide variety of problem-solving activities. Wherever possible, we involve the pupils in ‘real’ scientific activities, for example, researching a local environmental problem or carrying out a practical experiment and analysing the results.
2.2  We recognise that there are children of widely different scientific abilities in all classes and we ensure that we provide suitable learning opportunities for all children by matching the challenge of the task to the ability of the child. We achieve this in a variety of ways by:
• setting common tasks which are open-ended and can have a variety of responses;
•setting tasks of increasing difficulty (we do not expect all children to complete all tasks)
• grouping children by ability in the room and setting different tasks for each ability group;
• providing resources of different complexity, matched to the ability of the child;
• using classroom assistants to support the work of individual children or groups of children.
 3  Science curriculum planning 
3.1  The school uses the national scheme of work for science as the basis of its curriculum planning. The national scheme has been adapted to the local circumstances of the school in that we make use of the local environment in our fieldwork and we choose a locality where the physical environment differs from that which predominates in our immediate surroundings.
3.2  We carry out our curriculum planning in science in three phases (long-term, medium- term and short-term). The long-term plan maps the scientific topics studied in each term during the key stage. The science subject leader works this out in conjunction with teaching colleagues in each year group. In some cases we combine the scientific study with work in other subject areas, especially at Key Stage 1; at other times the children study science as a discrete subject.
3.3  Our medium-term plans, which we have based on the national scheme of work in science, give details of each unit of work for each term. The science subject leader keeps and reviews these plans. As we have some mixed-age classes, we do our medium-term planning on a two-year rotation cycle. In this way we ensure complete coverage of the National Curriculum without repeating topics.
3.4  The class teacher is responsible for writing the daily lesson plans for each lesson (short-term plans). These plans list the specific learning objectives of each lesson. The class teacher keeps these individual plans, and s/he and the science subject leader often discuss them on an informal basis.
3.5  We have planned the topics in science so that they build upon prior learning. We ensure that there are opportunities for children of all abilities to develop their skills and knowledge in each unit and we also build progression into the science scheme of work, so that the children are increasingly challenged as they move up through the  school. 
 4 Foundation Stage
4.1  We teach science in reception classes as an integral part of the topic work covered  during the year. As the reception class is part of the Foundation Stage of the National  Curriculum, we relate the scientific aspects of the children’s work to the objectives set  out in the Early Learning Goals (ELGs) which underpin the curriculum planning for  children aged three to five. Science makes a significant contribution to the objective in  the ELGs of developing a child’s knowledge and understanding of the world, e.g.  through investigating what floats and what sinks when placed in water.
5. Science as an Inter-disciplinary approach:
5.1 English
Science contributes significantly to the teaching of English in our school by actively promoting the skills of reading, writing, speaking and listening. Some of the texts that  the children study in the Literacy Hour are of a scientific nature. The children develop  oral skills in science lessons through discussions (for example of the environment)  and through recounting their observations of scientific experiments. They develop  their writing skills through writing reports and projects and by recording information.
  5.2  Mathematics
Science contributes to the teaching of mathematics in a number of ways. The children use weights and measures and learn to use and apply number. Through working on investigations they learn to estimate and predict. They develop the skills of accurate observation and recording of events. They use numbers in many of their answers and conclusions.
 5.3 Information and communication technology (ICT)
Children use ICT in science lessons where appropriate. They use it to support their work in science by learning how to find, select, and analyse information on the Internet and on CD-ROMs. Children use ICT to record, present and interpret data and to review, modify and evaluate their work and improve its presentation. They also use e-mail to communicate their mathematical findings with other children in other  schools and countries.
 5.4 Personal, social and health education (PSHE) and citizenship
Science makes a significant contribution to the teaching of personal, social and health education. This is mainly in two areas. Firstly, the subject matter lends itself to raising matters of citizenship and social welfare. For example, children study the way people recycle material and how environments are changed for better or worse. Secondly, children benefit from the nature of the subject in that it gives them opportunities to take part in debates and discussions. They organize campaigns on matters of concern to them, such as helping the poor or homeless. Science promotes the concept of positive citizenship.
 5.5  Spiritual, moral, social and cultural development
Science teaching offers children many opportunities to examine some of the fundamental questions in life, for example, the evolution of living things and how the world was created. Through many of the amazing processes that affect living things, children develop a sense of awe and wonder regarding the nature of our world.
Science raises many social and moral questions. Through the teaching of science,children have the opportunity to discuss, for example, the effects of smoking and the moral questions involved in this issue. We give them the chance to reflect on the way people care for the planet and how science can contribute to the way we manage the earth’s resources. Science teaches children about the reasons why people are different and, by developing the children’s knowledge and understanding of physical and
environmental factors, it promotes respect for other people.
 6  Teaching science to children with special educational needs
6.1 At our school we teach science to all children, whatever their ability. Science forms part of the school curriculum policy to provide a broad and balanced education to all children. Through our science teaching we provide learning opportunities that enable all pupils to make progress. We do this by setting suitable learning challenges and responding to each child’s different needs. Assessment against the National Curriculum allows us to consider each child’s attainment and progress against expected levels.
 6.2 When progress falls significantly outside the expected range, the child may have special educational needs. Our assessment process looks at a range of factors – classroom organisation, teaching materials, teaching style, differentiation – so that we can take some additional or different action to enable the child to learn more effectively. This ensures that our teaching is matched to the child’s needs.
 6.3 Intervention through School Action and School Action Plus will lead to the creation of an Individual Education Plan (IEP) for children with special educational needs. The IEP may include, as appropriate, specific targets relating to science.
 6.4 We enable pupils to have access to the full range of activities involved in learning science. Where children are to participate in activities outside the classroom, for example, a trip to a science museum, we carry out a risk assessment prior to the activity, to ensure that the activity is safe and appropriate for all pupils.
 7 Assessment and recording
7.1 We assess children’s work in science by making informal judgements as we observe them during lessons. On completion of a piece of work, the teacher marks the work and comments as necessary. At the end of a unit of work s/he makes a summary judgement about the work of each pupil in relation to the National Curriculum level of attainment. The teacher records the attainment grades in a mark book. We use these grades as the basis for assessing the progress of each child and we pass this information on to the next teacher at the end of the year.
 7.2 Children take the national tests in science at the end of Key Stage 2.
Teachers make an assessment of the children’s work in science at the end of Key  Stage 1.
 We report the results of these tests to parents along with the teacher assessments which we make whilst observing the work of children throughout the year. We use practice science tests in Key Stage 2 to assess children’s progress on an annual basis.
 7.3 The science subject leader keeps samples of children’s work in a portfolio and uses these to demonstrate what the expected level of achievement is in science for each age group in the school.
8 Resources
8.1 We have sufficient resources for all science teaching units in the school. We keep these in a central store where there is a box of equipment for each unit of work. There is also a collection of science equipment which the children use to gather weather data. The library contains a good supply of science topic books and computer software to support children’s individual research.
 9. Teaching Science to Gifted and Talented children. 
9.1 Gifted and Talented children are identified as those children who have good subject knowledge or scientific vocabulary beyond their years. In the upper juniors it will be an expectation that they will be able to plan an investigation independently.
 9.2 Gifted and Talented children will be provided with a differentiated science curriculum and/or extended tasks in order for them to reach their full potential.
 10 Monitoring and review
10.1  It is the responsibility of the science subject leader to monitor the standards of children’s work and the quality of teaching in science. The science subject leader is also responsible for supporting colleagues in the teaching of science, for being informed about current developments in the subject and for providing a strategic lead and direction for the subject in the school. The science subject leader gives the headteacher an annual summary report in which s/he evaluates strengths and weaknesses in the subject and indicates areas for further improvement. The science subject leader has specially-allocated time for fulfilling the vital task of reviewing samples of children’s work and visiting classes to observe teaching in the subject.




Behavioral Objectives and How to Write Them
"Instruction is effective to the degree that it succeeds in changing students in desired directions and not in undesired directions."
Robert F. Mager
Alternative Names for Behavioral Objectives
Special note: In educational psychology we define learning as a "change in behavior." This is a little confusing but if a student could not answer a particular question on a pretest, then received instruction, and then answered the question correctly on a posttest, a change in behavior is illustrated and learning is considered to have occurred. Objectives specify the learning or expected behavior so hence the term behavioral objective. Other names used for behavioral objectives include:
  • Learning Objectives
  • Outcomes
  • Enabling Objectives
  • Terminal Objectives
  • Educational Objectives
  • Curriculum Objectives
  • Performance Objectives
  • Operational Objectives
  • Instructional Objectives
  • Intents
  • Aims
  • Competencies
Purpose and Function of Behavioral Objectives
  • Guide for the teacher relative to the design of instruction
  • Guide for the teacher for evaluation/test design (e.g. written tests, OSCEs, etc)
  • Guide for the learner relative to learning focus
  • Guide for the learner relative to self assessment
  • Statements of objectives tell others what we value.
  • Causes careful thinking about what is to be accomplished through instruction.
  • Helps relationship between teacher and learner because with explicit objectives the instructor is viewed less in an adversarial role because students are not forced to guess what is to be learned.
  • Enhances possibility to create focused independent learning materials.
  • Makes teaching more directed and organized.
  • Communicates to colleagues what you are teaching thus enhancing collaboration and teamwork with colleagues.
  • Helps facilitate those situations in which we want students to demonstrate competency (The objectives can be specified in such as way as to specify competency.)
  • Aids in program evaluation
  • Forces teacher to think carefully about what is important
  • Helps avoid unnecessary repetitions in teaching
  • Helps bridge the gap between vague, but relevant, and important, institutional goals and actual instruction
  • Provides visibility and accountability of decisions made by teachers and learners.
  • Provides models for the creation of objectives by students
  • Helps students make decisions regarding prioritizing
  • Provides feedback to learners as objectives are accomplished.
3 Domains for Behavioral Objectives
Cognitive Domain
  • Refers to intellectual learning and problem solving
  • Cognitive levels of learning include: knowledge, comprehension, application, analysis, synthesis, and evaluation
Affective Domain
  • Refers to the emotions and value system of a person
  • Affective levels of learning include: receiving, responding, valuing, organizing, and characterizing by a value
Psychomotor Domain                                         
  • Refers to physical movement characteristics and motor skill capabilities that involve behaviors requiring certain levels of physical dexterity and coordination
  • These skills are developed through repetitive practice and measured in terms of speed, precision, distance, procedures, or execution techniques. Psychomotor levels include: perception, set, guided response, mechanism, complex overt response, adaptation, and origination.
Behavioral Objectives in Instructional Design
Tyler Model
  1. The objectives or statement of the knowledge, attitudes, and skills which students ought to have by the end of the course
  2. The instructional activities or learning experiences which teaching faculty provide to help students achieve those objectives
  3. The evaluation or testing activities which attempt to measure knowledge, attitudes, and skills

"Identifying learning objectives sharpens the focus of learning for the students as they progress through their third year and it gives the clerkship directors distinct learning agendas. Further, it allows the clerkship directors to assess the overall achievement of the learning objectives they have identified as vital."
Lawrence S, Simpson D, Rehm J
"Curriculum objectives can be designed to match the way physicians encounter problems and preserve a generalist's perspective in patient care, yet allow appropriate emphasis of core content."
Ainsworth, M

Examples of Behavioral Objectives
General
The learner will be able to: orally present a new patient's case
Specific
The learner will be able to: orally present a new patient's case in a logical manner, chronologically developing the present illness, summarizing the pertinent positive and negative findings as well as the differential diagnosis and plans for further testing and treatment.
General
The learner will be able to: prepare appropriate new patient workups
Specific
The learner will be able to: prepare legible, comprehensive, and focused new patient workups that include the following features:
  • Present illness organized chronologically, without repetition, omission, or extraneous information.
  • A comprehensive physical examination with detail pertinent to the patient's problem.
  • A succinct and, where appropriate, unified list of all problems identified in the history and physical examination.
  • A differential diagnosis for each problem (appropriate to level of training)
  • A diagnosis/treatment plan for each problem (appropriate to level of training)
General
The learner will be able to: retrieve medical information using the computer.
Specific
The learner will be able to: Retrieve information, demonstrating the ability to
  • Perform database searches using logical (Boolean) operators, in a manner that reflects understanding of medical language, terminology, and the relationship among medical terms and concepts;
  • Refine search strategies to improve relevance and completeness of retrieved items;
  • Use of standard bibliographic application to download citations from a search and organize them into a personal database; and
  • Identify and acquire full-text electronic documents available from the www.
General
The learner will be able to: properly examine a stool specimen for the presence of ova and parasites.
Specific
The learner will be able to: take stool specimens infected with 1 of 10 possible ova and parasites and correctly identify them.
Even More Specific
The student will be able to: take stool specimens infected with 1 of 10 possible parasites, process it according to standard procedures, and identify under a microscope examples of ova and of parasites (Parasites must be identified by scientific name.)
Tips on Writing
Most books that provide instruction on the writing of behavioral objectives state that an objective needs to have three components as follows:
  1. A measurable verb (also known as performance)
  2. The important conditions (if any) under which the performance is to occur and
  3. The criterion of acceptable performance
It is important to say that many objectives are written in a manner in which the important conditions and criterion are implicit. If they really are implicit the argument can be made that they may not be necessary. For example, an objective might be stated as follows.
The student will be able to name the five stages of mitosis.
There would be no point in stating the objective as follows just to meet the requirements of it having a criterion.
The student will correctly (criterion) name the five stages of mitosis within 30 seconds (criterion).
On the other hand, there may be objectives that need to have the conditions and/or criterion specified. For example, a teacher might begin the process of writing an objective with a general statement such as:
The learner will be able to prepare appropriate new patient workups.
He/she then might decide that this objective is too vague or general to be instructional to the student and to also let others who teach the student know what is expected. Therefore, in an effort to improve the objective the teacher might add criteria as exemplified below.
The learner will be able to prepare legible, comprehensive, and focused new patient workups that include the following features:
  • Present illness organized chronologically, without repetition, omission, or extraneous information.
  • A comprehensive physical examination with detail pertinent to the patient's problem.
  • A succinct and, where appropriate, unified list of all problems identified in the history and physical examination.
  • A differential diagnosis for each problem (appropriate to level of training)
  • A diagnosis/treatment plan for each problem (appropriate to level of training)
One could argue that the teacher could add some time frame criterion such as - 1 hour - but such a time frame might be meaningless and not necessary. Please note that in this objective the condition is not stated and may be unnecessary.
Please note that if you think of the purpose of the objective as a statement that serves the purpose of guiding planning, guiding teaching, guiding learning, and guiding evaluation the need to state or not to state the condition and the criterion will probably be clear to you.



Bloom's Taxonomy

This site is being used with the kind permission of James Burton.

Updated information available at:
Taxonomy: A taxonomy is a way of classifying things. Bloom’s taxonomy is one man’s way of classifying educational objectives. As you read, you will see that Bloom has classified these objectives into three domains:
Cognitive (thinking skills)
  • Affective (values and emotions)
  • Psychomotor (movement skills)
Within each domain, he lists different ‘levels’ of objectives. The article may give you the impression that one level is more advanced than another, and that learners cannot achieve the higher level is they have not achieved the ‘lower’ levels. This is not the case! This system of levels is useful as a taxonomy. However, real people in real situations do not fit neatly into levels of categorization. For example, although KNOWLEDGE is the first level, certain knowledge is very difficult. SYNTHESIS (creating something new) can be very difficult when working with ideas and theories, but quite simple when doing something practical, for example, putting together a healthy menu using information about food groups.
As you read these categorizations, use the information to guide your thinking about assessment, and the different things that you can assess.
Benjamin Bloom is recognised as the the leader in the pursuit of defining educational objectives early this century. Developing a classification system (a taxonomy) of educational objectives, Bloom divided his findings into three domains;
Bloom listed six basic objectives within the COGNITIVE domain:1
  1. Knowledge - remembering or recognising something previously encountered without necessarily understanding, using, or changing it.
  2. Comprehension - understanding the material being communicated without necessarily relating it to anything else.
  3. Application - using general concept to solve a particular problem.
  4. Analysis - breaking something down into parts.
  5. Synthesis - creating something new by combining different ideas.
  6. Evaluation - judging the value of materials or methods as they might be applied in a particular situation.
Bloom listed five basic objectives in the AFFECTIVE domain:
  1. Receiving - being aware of or attending to something in the environment.
  2. Responding - showing some new behaviour as a result of experience.
  3. Valuing - showing some definite involvement or commitment.
  4. Organisation - integrating a new value into one's general set of values, giving it some ranking among one's general priorities.
  5. Characterisation by value - acting consistently with the new value.
Bloom listed six basic objectives in the PSYCHOMOTOR domain:
  1. Reflex movements - actions that occur involuntarily in response to some stimulus.
  2. Basic fundamental movements - innate movement patterns formed from a combination of reflex movements.
  3. Perceptual abilities - translation of stimuli received through the senses into appropriate movements.
  4. Physical abilities - basic movements and abilities that are essential to the development of more highly skilled movements.
  5. Skilled movements - more complex movements requiring a certain degree of efficiency.
  6. Non-discursive movements - ability to communicate through body movement.
The above information is taken solely from
Woolfolk, A.E. Educational Psychology Fourth Edition
(New Jersey, USA: Prentice Hall, 1990)
The following is an example of how Bloom's Taxonomy may be implemented into a working curriculum unit - (in this instance a"Science" unit) Taken from Joseph, J. and Brown, K Authentic Assessment Workshop 1998
Theme - Ecology systems (Ecosystems)
Convergent processes
Knowledge - define, identify, list, locate, recall
Simple  
What is an ecosystem?
Extended
Define an ecosystem and list the varieties that are found in South Africa.
Comprehension - compare, summarise, explain, convert
Simple  
List the different parts of the ecosystem and explain what they do.
Extended
Compare a marine ecosystem with one from another area of our state.
Application - apply, calculate, practice, demonstrate
Simple  
using a diagram, show how the water cycle operates in an ecosystem.
Extended  
Demonstrate what happens when humans interfere with the water cycle.
Divergent processes
Analysis - analyse, contrast, deduce, differentiate, distinguish, infer
Simple  
Contrast the natural water cycle with that used by our community
Extended
Examine an ecosystem that has been damaged by human interference. How could the problems have been avoided?
Synthesis - compose, create, design, formulate, produce, rearrange
Simple
Identify an unspoilt ecosystem and design a way of preserving it.
Extended  
How would preserving our local ecosystems enhance our environment?
Evaluation - appraise, assess, critique, judge, support
Simple  
Is it reasonable that people pollute our waterways? Defend your answer.
Extended  
Assess the impact of pollution in our local waterways.
Relating Bloom's taxonomy to special needs
  • Using the six levels of Bloom's taxonomy to plan questions and activities provides the scope for student negotiation and the opportunity to differentiate the curriculum for some students in accordance with their interests, abilities and specific learning needs.
    Applying Bloom's taxonomy is a WHOLE class exercise and is inclusive of both mainstream and special need children.
    Teachers choosing to use the taxonomy in this way may structure learning experiences so that :-
    All students work through the knowledge and comprehension stage, then select one activity from each of the other levels.
  • All students work through the knowledge and comprehension stage and then select activities from any other levels.
  • Some work through the knowledge and comprehension stage and others work at higher levels. This is particularly relevant for gifted and talented children. All students work from any level  - some activities are tagged as essential - some as optional.
  • Select a thinking process as a focus - e.g. Analysis (where instruction is being provided in that process) Some work through knowledge and comprehension stage, then write down their own activity at their own preferred level. Students write their own activity/questions from the taxonomy.
  • Engaging the students in this activity serves as a useful lead-in to the negotiated student project to follow.
Teaching using Bloom's taxonomy
1.Knowledge (finding out)
a. Use: records, films, videos, models, events, media, diagrams, books...
b. observed behaviour: ask match, discover, locate, observe, listen.
 
 
2. Comprehension (understanding)
a. Use: trends, consequences, tables, cartoons....
b. observed behaviour: chart, associate, contrast, interpret, compare.
 
3. Application (making use of the knowledge)
a. use: collection, diary, photographs, sculpture, stichery, illustration.
b. observed behaviour: list, construct, teach, paint, manipulate, report.
 
4. Analysis questions (taking apart the known)
a. use: graph, survey, diagram, chart, questionnaire, report....
b. observed behaviour: classify, categorise, dissect, advertise, survey.
 
5. Synthesis (putting things together in another way)
a. Use: article, radio show, video, puppet show, inventions, poetry, short story...
b. observed behaviour: combine, invent, compose, hypothesis, create, produce, write.
 
6. Evaluation (judging outcomes)
a. Use: letters, group with discussion panel, court trial, survey, self-evaluation, value, allusions...
b. observed behaviour: judge, debate, evaluating, editorialise, recommend
 
However, since 1998/99, Bloom's taxonomy has been officially revised and now we have..
The new-look taxonomy, although very similar, also has some very distinctive changes.

Look at the table below and you will see that most of the definitions have changed from nouns to verbs, and furthermore, they have been usurped by more user-friendly terms which can be understood by not only teachers, but indeed, students as well.
Original
Revised
Knowledge
Remember
Recalling the information
Comprehension
Understand
Explain the ideas and/or concepts
Application
Apply
Using the newly acquired knowledge in another familiar situation
Analysis
Analyse
Comparing and differentiating between constituent parts.
Evaluation
Evaluate
Justifying a decision or course of action
Synthesis
Create
Generating new new ways of creating products, ideas or ways of viewing things
Note that in addition to the actual title changes, there is also a shift in the Taxonomy order, with Synthesis (replaced with Create) now becoming the last component of the Taxonomy.
Why?
Because it is now suggested that it is more appropriate to
Evaluate first, and then, based upon that evaluation, go the next step and create new ideas.

(This new information is adapted from an article by M. Pohl - 1999)
The Revised Bloom in practice
Below is an example of how Bloom's taxonomy, in it's revised format, can be used in the classroom.

I will actually be using this myself during my final practicum and each section of Bloom's taxonomy will be listed on a separate poster, displayed in the classroom, that will detail the two learning foci, namely - Food Advertising and Nutrition

This is part of an eight-week unit in the key learning of the Arts, that will focus mainly on the Media influence on our eating and dietary habits.

Students will be choosing activities from the posters as part of a point system they need to fulfil in this unit.

The low-order thinking tasks, (that is,
Remember, Understand, and Apply) will earn 1, 2 and 3 points respectively, while the high-order thinking tasks will earn 5 for Analyse and Evaluate and 6 for Create.
 
Food Advertising
Nutrition
Remember
(Factual answers, recall and recognition)
List 10 advertisements that use women's bodies to sell their food products.
Describe what the advertisers use in the Hungry Jacks advertisement to sell their products.
Name 10 food advertisements that make junk food look like it is healthy and good food.
Name the food groups and at least two items of food in each group
List 12 items that would go in the Bread group.
Make an acrostic poem about healthy food
Understand
(Translating, interpreting, showing understanding)
Explain why advertisements use music to sell their food products
Outline in your own words how the Leggo's Tomato Paste advertisement sells their product.
What was the main idea behind the Magnum ice-cream advertisement?
Cut out ten healthy items from food packages or magazines and paste them under a heading of healthy foods in your Media book
Write a simple menu for breakfast, lunch or dinner using the food guide chart
Make a healthy food colouring book suitable for 5 year old children
Apply
(Using information gained in different, familiar situations)
Which factors would you change if you had to redo the Campbell's soup advertisement?
Construct a script for Uncle Toby's Muesli Bars using a completely different theme.
What 6 questions would you ask if you had to interview the advertisers of Milo about their product? The questions need to find out information for your school and whether or not the product is suitable for the canteen.
Find some photos which would best describe how you feel because of what you eat.
Write a one page example of how you would teach about the new food guide. Include your resources.
What would you ask shoppers in a supermarket if you were doing a survey of what food they eat? (10 questions)
Analyse
(Break into parts to examine more closely)
Compare two dog food commercials. What is the difference between them and how do they both sell their products?
Write a new commercial for Mars Bar that tells only the truth but will still sell them effectively.
Design a questionnaire about coffee or tea that you can ask of ten people for a report to give to your advertiser so that they can then decide how to sell their product.
Design a questionnaire that would gather enough information to know how to stock the canteen with a wide variety of healthy food.
Write a biography about an important person in the food industry.
Prepare a report about what the people in this class eat for breakfast
Evaluate
(Judge, use criteria, rank and substantiate)
Do you think it is a good or bad thing that advertising uses women's bodies to sell products? Why?
How would you handle it if you had made the Magnum ice-cream advertisement and you received many complaints from the public?
Write a letter to Hungry Jacks explaining why you think their advertising is false and misleading.
 Make a booklet about 10 important eating habits that would be suitable for the whole school to follow in order to eat correctly.
Conduct a debate with two teams of 3 in each team about why advertising is wrong to use women's bodies to sell its products.
Write a letter to Sanitarium asking if they would be able to help you with some research into how they make Weetbix, how many they sell and one other fact.
Create
(Combining information to new situations to create new products, ideas, etc.)
Create a new food product, Give it a name and detail how you will advertise it.
Design a 30 second radio advertisement about a new food product you have made.
Construct a poster that will advertise your new food product in an exciting and irresistible way.
Design a healthy menu that you think most people would enjoy using the healthy eating guide.
Create a song and dance to sell bananas.
Design a canteen of the future that will only sell /serve healthy foods. What sort of signs and logos would it use?
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